THE IMPACT SERIES: DISRUPTING DRINKS examines:

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Consumer research across 15,000 respondents.


Profiling of 9,000 potential users.


Market value forecasts and growth from 2020 to 2024.


Deep dives into key brands, innovators and market entrants.

28 pages inc. Executive Summary

THE IMPACT SERIES: DISRUPTING DRINKS

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Prohibition Partners unlocks the potential of cannabis through data, intelligence and strategy.

We enable our clients to make better business decisions that deliver transformational growth and disrupt mainstream verticals.

We work with the industry’s most influential stakeholders, some of the world’s best known brands and an unrivalled network of analysts, innovators and advisors.

ABOUT PROHIBITION PARTNERS

WHAT'S INSIDE?

Table of Contents

INTRODUCTION AND OVERVIEW

01

EXECUTIVE SUMMARY

06

LEGISLATION AND REGULATION

10

MARKET OVERVIEW

20

MARKET TRENDS

26

THE CONSUMER

32

PURCHASE HABITS

42

MOTIVATIONS FOR USE

46

CONSUMER PROFILE

52

BARRIERS TO PURCHASE

58

THE POTENTIAL CONSUMER

62

THE IMPACT OF COVD-19

68

COMPANY AND BRAND ACTIVITY

74

INNOVATION

80

THE FUTURE

102

ABBREVIATIONS

107

Copyright 2020 Prohibition Partners

The Consumer
Know your consumer and your potential consumers. Who are they and what are their motivations for use and purchase? Tailor your product offering, marketing and messaging for maximum effect.

The Market
Plan your strategy based on our 5 year forecasts. Understand what is driving market value and growth and which geographies offer you the greatest opportunities.

The Opportunities
Identify new opportunities for your business or brand. From the most receptive consumer profile, to the most welcoming geography, our report will ensure your strategy is well-informed.

The Competitors
Get the low down on the key players in the market and the ones to watch. Learn about niche innovation that has the opportunity to go mainstream. Identify your competitors, and potential partners.

The Innovations
Learn about new product launches for a deeper understanding of trends that are driving the market and tapping into consumer requirements.

The Trends
Take a look at consumer trends shaping the development of the market. Our trends analysis helps you to understand how culture, recent events and legislation influence consumer demand and consumption.

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